About us

Welcome to Flow insurance

About us at Flow insurance...

Flow insurance is a leading insurance business offering car and home insurance products

The Flow team is an energetic ambitious bunch, based all over England. Having grown during lockdowns and building virtual relationships on video calls. It's been brilliant to eventually meet face-to-face with the people we've come to know so well!

We're animal lovers, so it’s not unusual for Elvis or Cookie to make an appearance during our virtual team meetings, and we’re passionate about doing what's right for the environment. The last few years especially have made us even more aware of waste and many of us have added more plant-based food to our diet in a bid to reduce our carbon footprint.

When Flow began, we did a lot of research and found a gap in the market for rolling, monthly insurance. Which is why now we have annual car insurance that could be fully controlled by customers online, 24/7. We listened to you

You told us you don't enjoy waiting to get through to a call centre to make changes to your policy, and you'd prefer to do it online yourself. The only time you'll need to call is if you need to make a claim. That was our starting point and Flow evolved from there. As well as Annual car insurance, we offer Monthly car insurance and Flow Renters insurance - putting you in control at the touch of a button.

We strive to be a zero waste business. Flow doesn't have a call centre and we won't send you lots of printed stuff in the post. Because we provide digital insurance, we have lower overheads and a lower carbon footprint than insurers with call centres. We pass this saving on to our customers, which you'll see in lower premiums. It's a win-win for our customers and the environment.

Take a look at our Flow customer reviews

Thanks to all our customers who've rated us on Trustpilot - 4.6 stars out of 5 is Excellent!

Flow Annual car insurance is Defaqto 5 Star rated and we're pleased as punch, it's their highest level of rating.

Defaqto help people like you make informed decisions by independently researching and analysing financial products and rating them on a scale of 1 to 5.

We're passionate about looking after our employees, communities and customers...


We were voted Best Newcomer by our customers in the Insurance Choice Awards 2022. We're super pleased, especially as it was chosen by you, our customers! Thank you for your continued support and all the recognition you've given us. It feels great and doesn't go unnoticed by the team!

Supporting our vulnerable customers

Vulnerability can mean something different to everyone. Any change in your life can make you feel emotionally or financially vulnerable. If you’re struggling to cope and need some help, please read our FAQs.

Diversity and inclusion

Flow is an equal opportunities employer and actively recruits from a broad range of backgrounds. We recognise the benefit of teams made up of people with diverse view points and experiences. Life would be pretty dull if we all thought the same, right?

Community and charity 

Giving back to our local communities is important to us. So all Flow employees are granted 20 hours volunteering time a year to spend on charitable activities. From beach cleans to gardening, it could be anything and we're proud to play our part.