Allianz Car Insurance Advisory Board

Aimee started out as a customer representative in LV=’s motor department in 2016 and moved into the regulatory standards team in 2020.

Among the different elements of her role, Aimee makes sure what we publish on the site is factually accurate, up to date and, most importantly, right for the customer. 

Murad’s love of motoring took hold from a young age, from riding motorbikes to days spent at the track. He has over 16 years’ experience in the insurance industry and puts his knowledge to good use as our Motor Underwriter.

Murad is particularly passionate about electric vehicles, as a proud electric car owner himself, and keeps up with the news and trends on all things electric to make sure our customers know what’s going on in the world of EVs.

Dom brings the Allianz personality to life in our writing, making sure we hit the right notes and strike the right balance for our customers.

Starting out in broadcast journalism, Dom left Sky’s 24-hour newsroom to write and edit digital content for Sky Movies. Going on to manage the company’s online editorial team, he enjoyed helping others express themselves and find their voice.

Dom entered the world of insurance in 2021 and has been writing for Allianz since 2003. You never know, you may have already read some of his copy in letters, documents or social posts.

Dominic Bloch | LinkedIn

Amy is a digital copywriter and works on everything from articles, product pages, customer journey copy and social media posts. Amy also focuses on the Allianz tone of voice and played a vital part in evolving the way we speak to our customers online.

Having graduated with a BA (Hons) in Marketing, Amy started her career at LV= and discovered her strength lay in creating content rather than tracking its performance. In 2018, Amy joined the digital team as a writer and tone of voice advisor and worked on the total rewrite and redesign of the LV= General Insurance website. 

Julie's been a senior marketeer in the insurance industry for over seven years. She joined LV= in the summer of 2019 and became part of the Flow team a year later. Now responsible for the Allianz Car Insurance marketing strategy, Julie’s passionate about testing and analysing results and customer interactions to make sure there's a stat to back up every decision.

Julie graduated from Strathclyde University in '98 with a BA (Hons) in Business. She also completed a Direct and Interactive Marketing Diploma in 2009 from  The Institute of Direct & Digital Marketing*.

Julie Mitchell | LinkedIn

 ^{*We are not responsible for the content of third party websites}

Now specialising in Operational Strategy and Delivery within claims, Gabby's been with LV= for over 10 years. She's the link between claims and Allianz Car Insurance, making sure our teams have all the information and resources they need when a customer makes a claim. It's about delivering the very best experiences while protecting our customers' interests.

Gabby has worked in the insurance industry for over 15 years and has a Master's Degree in History.

Laura started at LV= General Insurance in 2016 after graduating from Bournemouth with a degree in Marketing. She was an integral part of the team that delivered award-winning integrated campaigns with the launch of new products and propositions.

As part of LV='s Best Loved Leaders programme, Laura has since completed a Diploma in Professional Marketing (with a focus on Digital Strategy) and The CMI Level 5 Certificate in Management and Leadership*. This makes her a Chartered Manager.

Now the design manager in our customer experience team, Laura’s responsible for brand and design decisions across our digital estate. Her passion for diversity and inclusion embodies the Allianz value 'Everyone Counts,' which she puts to practice championing accessible journeys for each and every customer.

 ^{*We are not responsible for the content of third party websites}