Flow Advisory Board

Everything you read on our website is put together by our in-house team with the help of an advisory board. This includes experts in the field of insurance, from claims to compliance, and products to underwriting.

Supported with evidence, our content is reviewed every year so Flow readers can be sure they’re getting the latest news, all info is accurate and it meets the regulations set by the FCA.

Advising us on the content that’s needed on our website and reviewing, refreshing and fact-checking our copy, here are the experts who form the Flow advisory board:

Dominic Bloch, Copy & Tone of Voice Manager

Dom brings Flow's personality to life in our writing, making sure we hit the right notes and strike the right balance for our customers.

Starting out in broadcast journalism, Dom left Sky’s 24-hour newsroom to write and edit digital content for Sky Movies. Going on to manage the company’s online editorial team, he enjoyed helping others express themselves and find their voice. Dom joined LV= in 2021 and has been putting words in Flow's mouth ever since.

Dominic Bloch | LinkedIn

Aimee Barrow, Regulatory Standards Analyst

Aimee joined LV= in 2016, starting out as a customer representative in the motor department.

Aimee moved over to the regulatory standards team in 2020, amongst many different elements of her role she ensures the content we publish is factually accurate, up to date and most importantly is right for the customer. 

Sophia Stuart-Clark, Underwriter

Sophia joined LV= in July 2012 as a customer service advisor before moving into a Digital LiveChat role. In 2021, she joined the underwriting team working on Flow car insurance.

With over 10 years' experience in the industry, Sophia has loved applying her wealth of knowledge to our digital-first, self-service product that's all about making insurance simple.

Julie Mitchell, Customer Engagement Manager

Julie's been a senior marketeer in the insurance industry for over 7 years. She joined LV= in the summer of 2019 and became part of the Flow team a year later. Responsible for Flow's marketing strategy, Julie is passionate about testing and analysing results and customer interactions to make sure there's a stat to back up every decision.

Julie graduated from Strathclyde University in '98 with a BA (Hons) in Business. She also completed a Direct and Interactive Marketing Diploma in 2009 from The Institute of Direct & Digital Marketing*.

Julie Mitchell | LinkedIn

 *We are not responsible for the content of third party websites

Gabrielle Norman, Claims Exec Delivery Manager

Now specialising in Operational Strategy and Delivery within claims, Gabby's been with LV= for over 10 years. She's the link between claims and Flow, making sure our teams have all the information and resources they need when a customer makes a claim. It's about delivering the very best experiences while protecting our customers' interests.

Gabby has worked in the insurance industry for over 15 years and has a Master's Degree in History.