Flow are Best Newcomer at Smart Money Peoples Insurance Choice Awards


2 Minutes

All of our content is approved by our in-house advisory board of experts

Flow, a UK provider of online flexible car insurance, has been voted Best Newcomer in Smart Money People's Insurance Choice Awards.

Smart Money People is the UK’s only dedicated financial services review site, which collects reviews by real people, for real people, in real-time.

Now in their seventh year, the Insurance Choice Awards are widely recognised as the leading awards in the insurance industry, as voted for by consumers. The awards span the breadth of the insurance industry, with specific categories for innovation, new entrants to the market, insurance brokers, car, home, travel, and many more. This year over 60,000 votes were cast during a 13 week voting period.

Commenting on the win, Henry Topham, Managing Director of Flow, said:
“This is an amazing result for everyone that has been involved in Flow. Customer satisfaction is a big part of the Flow journey therefore it’s great to get this recognition from our customers.”

Jacqueline Dewey, CEO of Smart Money People, added: “Flow was launched in 2020, and in just two years of trading is already impressing its customers with competitive rates and friendly service. Customers have praised Flow’s online presence, stating that signing up for policies is easy and making alterations online is a genuinely straightforward process. With such positive customer feedback after only two years, the award for Best Newcomer has been well and truly earned by Flow.