cookie policy
What we do with cookiesBy using Flowinsurance.co.uk, you agree to us placing cookies on your computer. Here you can find out more about cookies, how and why we use them and how to manage or delete cookies in your browser.
Let’s talk about how we use cookies and how you can manage or delete cookies on your browser
Our cookies don’t store sensitive or personal information like your name, address or payment details, they simply remember your preferences and help us gather information anonymously about how our web pages are performing.
For guidance on how to restrict or delete cookies on your browser please see our page on how to manage cookies on your computer.
See the list of cookies we use on Flowinsurance.co.uk below.
Some cookies are set by Flow insurance (“first party cookies”) whereas others are set by third party companies (“third party cookies”).
Third party cookies are cookies placed by our approved business partners from a different website, for example, where a page has embedded content from other sites, you may be sent cookies from these websites. We don’t control the setting of third party cookies and recommend you check the privacy and cookie policies of those websites for information about them and how to manage them. We can’t accept any responsibility for any content contained in these third party websites
For guidance on how to restrict or delete cookies on your browser please see our page on how to manage cookies on your computer.
See the list of cookies we use on Flowinsurance.co.uk below.
Some cookies are set by Flow insurance (“first party cookies”) whereas others are set by third party companies (“third party cookies”).
Third party cookies are cookies placed by our approved business partners from a different website, for example, where a page has embedded content from other sites, you may be sent cookies from these websites. We don’t control the setting of third party cookies and recommend you check the privacy and cookie policies of those websites for information about them and how to manage them. We can’t accept any responsibility for any content contained in these third party websites
Strictly Necessary
| Cookie Name | Purpose | Description |
| ARRAffinity | These cookies are set by websites run on the Windows Azure cloud platform. They are used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. | It's a 1st party cookie hosted on www.flowinsurance.co.uk by Microsoft Azure that is deleted after the session. |
| LIVERPOOLVICTORIA_ENSIGHTEN_PRIVACY_BANNER_LOADED LIVERPOOLVICTORIA_ENSIGHTEN_PRIVACY_BANNER_VIEWED LIVERPOOLVICTORIA_ENSIGHTEN_PRIVACY_MODAL_LOADED LIVERPOOLVICTORIA_ENSIGHTEN_PRIVACY_MODAL_VIEWED |
These cookies handle the logic for when the Cookie banner should be reshown. | It's a 1st party cookie hosted on www.flowinsurance.co.uk by Ensighten Privacy that is deleted after 1 year. |
| LIVERPOOLVICTORIA_ENSIGHTEN_PRIVACY_Performance | This cookie holds the user preference for the cookie category 'Performance'. | It's a 1st party cookie hosted on www.flowinsurance.co.uk by Ensighten Privacy that is deleted after 1 year. |
| LIVERPOOLVICTORIA_ENSIGHTEN_PRIVACY_Targeting | This cookie holds the user preference for the cookie category 'Targeting'. | It's a 1st party cookie hosted on www.flowinsurance.co.uk by Ensighten Privacy that is deleted after 1 year. |
| 60879 | This cookie tracks if you were referred to us by a third party website or advertiser and allows us to measure the outcomes. It also enables payment of cash back rewards. | It's a 3rd party cookie hosted on .omguk.com by Optimise that is deleted after the session. |
| AUTH_SESSION_ID | These cookies are part of the registration and login journey for the Flow account and without them these journeys wouldn’t work. | It's a 1st party cookie hosted on .id.flowinsurance.co.uk portal.flowinsurance.co.uk by LV= that is deleted after the session. |
| KC_RESTART | These cookies are part of the registration and login journey for the Flow account and without them these journeys wouldn’t work. | It's a 1st party cookie hosted on .id.flowinsurance.co.uk portal.flowinsurance.co.uk by LV= that is deleted after the session. |
| KEYCLOAK_IDENTITY | These cookies are part of the registration and login journey for the Flow account and without them these journeys wouldn’t work. | It's a 1st party cookie hosted on .id.flowinsurance.co.uk portal.flowinsurance.co.uk by LV= that is deleted after the session. |
| KEYCLOAK_IDENTITY_LEGACY | These cookies are part of the registration and login journey for the Flow account and without them these journeys wouldn’t work. | It's a 1st party cookie hosted on .id.flowinsurance.co.uk portal.flowinsurance.co.uk by LV= that is deleted after the session. |
| KEYCLOAK_SESSION | These cookies are part of the registration and login journey for the Flow account and without them these journeys wouldn’t work. | It's a 1st party cookie hosted on .id.flowinsurance.co.uk portal.flowinsurance.co.uk by LV= that is deleted after the session. |
| KEYCLOAK_SESSION_LEGACY | These cookies are part of the registration and login journey for the Flow account and without them these journeys wouldn’t work. | It's a 1st party cookie hosted on .id.flowinsurance.co.uk portal.flowinsurance.co.uk by LV= that is deleted after the session. |
| registration_confirmation_page_progress_bar_percentage registration_page_progress_bar_percentage |
These cookies are used to present the ‘progress bar’ in the quote and buy journey. | It's a 1st party cookie hosted on .flowinsurance.co.uk by LV= that is deleted after the session. |
| customerEmail | This cookie is used to identify a user when clicking through to retrieve a quote from a saved quote email | It's a 1st party cookie hosted on .flowinsurance.co.uk by LV= that is deleted after the session. |
| __Host-SessionId | This cookie is used for identifying sessions. When the __Host- prefix is added to a cookie name, it performs the same job as __Secure-. But it also ensures that only the domain that sets the cookie can override the cookie. Subdomains cannot alter the cookie. The domain attribute should not be set and the path should be set as '/' for this prefix to work. |
It's a 1st party cookie hosted on .flowinsurance.co.uk by LV= that is deleted after the session. |
| OMGSession | This cookie provides affiliate campaign measurement data for individual user sessions. It also enables payment of cash back rewards. | It's a 3rd party cookie hosted on .omguk.com by Optimise that is deleted after 6 months. |
| OMGID | This cookie enables measurement and analytics data of performance marketing campaigns across the Optimise Advertiser and Publisher network. It also enables payment of cash back rewards. | It's a 3rd party cookie hosted on .omguk.com by Optimise that is deleted after the session. |
| OMG-Channel-1996263 | This cookie tracks if you were referred to us by a price comparison website or advertiser and allows us to measure the outcomes. It also enables payment of cash back rewards. | It's a 3rd party cookie hosted on .omguk.com by Optimise that is deleted after the session. |
| SC_ANALYTICS_GLOBAL_COOKIE | This cookie is associated with the Sitecore Content Management System as is used for web analytics to identify repeat visits by unique users. | It's a 1st party cookie hosted on .www.flowinsurance.co.uk by Sitecore that is deleted after 10 years. |
Targeting Cookies
| Cookie Name | Purpose | Description |
| _gcl_au | This cookie is used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | It's a 1st party cookie hosted on .flowinsurance.co.uk and .trustpilot.com by Google AdSense that is deleted after 3 months. |
| OGPC | This cookie enables the functionality of Google Maps. | It's a 3rd party cookie hosted on .google.com by Google that is deleted after 1 month. |
| NID | This cookie contains a unique ID used to remember your preferences and other information such as your preferred language, how many search results you prefer to have shown on a results page (for example, 10 or 20), and whether you want to have Google’s SafeSearch filter turned on. ‘NID’ is used for these purposes to show Google ads in Google services for signed-out users. | It's a 3rd party cookie hosted on .google.com by Google Ads that is deleted after 6 months. |
| test_cookie IDE |
This cookie is set by Doubleclick, Google's real-time bidding advertising exchange. It is used to serve targeted advertisements that are relevant to users across the web. | It's a 3rd party cookie hosted on .doubleclick.net by Google DoubleClick that is deleted after 1 day . |
| id | This cookie is set by Doubleclick, Google's real-time bidding advertising exchange. It is used to serve targeted advertisements that are relevant to users across the web. | It's a 3rd party cookie hosted on .doubleclick.net by Google DoubleClick that is deleted after the session . |
| DSID | This cookie is used to identify a signed-in user on non-Google sites and to remember whether the user has agreed to ad personalisation. It lasts for two weeks. | It's a 3rd party cookie hosted on .doubleclick.net by Google DoubleClick that is deleted after 2 weeks. |
| RUL | This cookie is used by Google DoubleClick to determine whether website advertisement has been properly displayed. | It's a 3rd party cookie hosted on .doubleclick.net by Google DoubleClick that is deleted after 1 year. |
| aboutads_sessNNN pm_sess_NNN pm_sess |
These cookies are using by Google for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | It's a 3rd party cookie hosted on .doubleclick.net by Google DoubleClick that is deleted after 30 minutes. |
| PAIDCONTENT | This cookie is used to manage requests made to the service of Google Analytics. | It's a 3rd party cookie hosted on .doubleclick.net by Google DoubleClick that is deleted after 30 days. |
| FLC | This cookie is used to show Google ads on non-Google sites. | It's a 3rd party cookie hosted on .doubleclick.net by Google DoubleClick that is deleted after 10 seconds. |
| id | This cookie is set by DoubleClick (which is owned by Google) to build a profile of the website visitor's interests and show relevant ads on other sites. | It's a 3rd party cookie hosted on .doubleclick.net by Google DoubleClick that is deleted: OPT_OUT: fixed expiration (year 2030/11/09), non-OPT_OUT: 13 months EEA UK / 24 months elsewhere |
| fbclid | Fbclid can be decrypted as a Facebook Click Identifier (“Facebook Click Identifier”) by analogy with Google Click Identifier – GCLID. The GCLID parameter is used to exchange data between Google Analytics and Google AdSense. | It's a 3rd party cookie hosted on .facebook.com by Facebook that is deleted after 90 days. |
| _fbc | This cookie is used to identify the link users initially clicked across webpages where Facebook pixel is installed. The link ad on Facebook sometimes includes a fbclid query parameter. When the user lands the pixel automatically saves the fbclid query parameter to an _fbc cookie for that website domain. | It's a 3rd party cookie hosted on .facebook.com by Facebook that is deleted after 90 days. |
| _fbp | This cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | It's a 3rd party cookie hosted on .facebook.com and .trustpilot.com by Facebook that is deleted after 90 days. |
| PHPSESSID | This cookie enables our website to function and maintain any settings that you might use for the duration of your visit. As the PHPSESSID cookie has no timed expiration it disappears when the browser is closed. | It's a 3rd party cookie hosted on .adswizz.com by Adswizz Digital Audio Advertising that is deleted after the session. |
Performance Cookies
| Cookie Name | Purpose | Description |
| _ga _ga_<container-id> |
These cookies are associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. These cookies are used to distinguish unique users by assigning a randomly generated number as a client identifier. They are included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. | It's a 1st party cookie hosted on .www.flowinsurance.co.uk by Google Analytics that is deleted after 2 years. |
| _gid | This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited. | It's a 1st party cookie hosted on .www.flowinsurance.co.uk by Google Analytics that is deleted after 1 day. |
| _gat | This cookie enables the function of our web analytics software, Google Analytics, provided by Google. This software collects information about how visitors use our site | It's a 1st party cookie hosted on .www.flowinsurance.co.uk by Google Analytics that is deleted after 1 minute. |
| _gat_gtag_UA_XXXX | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. | It's a 1st party cookie hosted on .www.flowinsurance.co.uk by Google Analytics that is deleted after the session. |
| AMP_TOKEN | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. It contains a token that can be used to retrieve a Client ID from AMP Client ID service. | It's a 3rd party cookie hosted on .google.com by Google Analytics that is deleted after 30 seconds |
| _gac_<property-id> _gac_gb_<container-id> |
This cookie contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. | It's a 3rd party cookie hosted on .google.com by Google Analytics that is deleted after 90 days. |
| 1P_JAR | This cookie identifies how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
It's a 3rd party cookie hosted on .gstatic.com by Google that is deleted after 1 month. |
| CONSENT | Google/YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. | It's a 3rd party cookie hosted on .google.com by Google that is deleted after 2 years. |
| llbcs | This cookie is set via embedded youtube videos. It register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback. No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click "like" on a video | It's a 3rd party cookie hosted on .google.com by Google that is deleted after 30 days. |
| da_lid | This cookie is associated with Decibel and allows us to monitor and review your journeys on websites, to provide us with insights on how to improve your on-site experience. | It's a 1st party cookie hosted on .flowinsurance.co.uk by Google that is deleted after 1 year. |
| da_sid | This cookie is used by Decibel and will be stored on the browser or device of visitors accessing a Decibel enabled web property. This cookie contains the unique ID of the session. |
It's a 1st party cookie hosted on .flowinsurance.co.uk by Decibel Insight that is deleted after the session. |
| da_intState intState |
These cookie names are associated with Decibel Insight (web analytics service) and allow us to monitor and review your journeys on our site/platform, to provide us with insights on how to improve your on-site experience. |
It's a 1st party cookie hosted on .flowinsurance.co.uk by Decibel Insight that is deleted after the session. |
| SERVERID | This is a load balancer cookie for sticky sessions on UKFast load balancer – This will be used on ringfenced solutions (and __cf cookies won’t appear). | It's a 3rd party cookie hosted on .smartsurvey.co.uk by SmartSurvey that is deleted after the session. |
| SX_X | This cookie keeps track of completed surveys to prevent multiple responses for a survey (if the feature is switched on). | It's a 3rd party cookie hosted on .smartsurvey.co.uk by SmartSurvey that is deleted after 1 year. |
| OAID | This cookie is set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies. | It's a 3rd party cookie hosted on .adswizz.com by Adswizz Digital Audio Advertising that is deleted after 1 year. |
| QuantumMetricSessionID | This cookie allows QuantumMetric to persist a user session between page loads as one unique session | It's a 1st party cookie hosted on .flowinsurance.co.uk by QuantumMetric that is deleted after the session, after 30 minutes of inactivity. |
| QuantumMetricUserID | This cookie allows QuantumMetric to link user sessions over time to an anonymous, unique user. | It's a 1st party cookie hosted on .flowinsurance.co.uk by QuantumMetric that is deleted after 1 year. |